PriceRUB 261 vs RUB 258 median
120 cheaper20 nearby115 higher
Public report · Wildberries
Chocolate anti-stress squishy
The position of Sulpak's product within a relevant WB segment. The conclusion uses a market snapshot captured on July 20, 2026 at 12:45 Moscow time.
Product priceRUB 261market median RUB 258
Inventory53available units
Candidate set417category products
Excluded162non-comparable products
Primary conclusion
The current market position does not support an immediate price cut
The product is only RUB 3, or about 1.2%, above the relevant-market median. That difference is too small to justify an urgent pricing move without margin, demand and search-position data.
Next verifiable action
Review the content and trend of customer feedback first: 187 relevant offers have more reviews. Then connect buyer trust with conversion and margin before changing price.
How the comparison market was built
The source set and exclusions remain visible so unrelated products cannot silently distort the result.
417category candidates
162excluded as non-comparable
255included in the final set
134sellers represented
201 exact-query matches97 semantic name matches255 offers with price data
Product position against relevant offers
Each observable signal is assessed separately. None is presented as a standalone cause of sales growth or decline.
Reviews187 offers have more reviews
Fifty-four offers have fewer reviews. This points to review themes, freshness and sentiment as the next evidence to inspect, not to automatic copying of competitor listings.
Inventory227 offers have lower inventory
Only seven offers have more. The current stock of 53 units is material within the sample, but replenishment still requires sales velocity and turnover.
Rating217 offers have a lower rating
No offer with a higher rating was found in the snapshot. Rating still needs to be interpreted together with review count and review content.
Verified
Evidence available for a decision
- The product is priced close to the relevant-market median.
- The system excluded 162 non-comparable products.
- The product trails a substantial share of the sample in review count.
- Inventory is higher than most observed offers.
Unavailable
Facts that cannot be replaced by assumptions
- Competitor demand and sales.
- Product position in marketplace search.
- Margin and the safe lower price boundary.
- The causal effect of a future change.
Verifiability
How this conclusion was produced
The methodology explains competitor selection, data boundaries and how observations remain separate from recommendations.