What changed. A new marketplace promotion signal is now part of SearchMarket practice: a change in marketplace promotion. It is used to check website promotion, advertising, product pages and AI-answer visibility.
Why it matters. The signal can affect demand, acquisition cost, page visibility, snippets or buyer behaviour. SearchMarket uses it to find where a project is losing traffic, trust or conversion.
What we apply. In the next cycle, sm.ai must rebuild campaign keyword groups, check negatives, landing pages, bids, daily budget and the ad → page → conversion path. The result is recorded as concrete project work: what changed, where it was applied and which metric should improve.
How we measure it. We track CTR, CPC, conversions, wasted spend, suspicious click share and movement across target search queries. If the metrics do not improve, the topic returns to practice: queries, pages, copy, publications and ad hypotheses are adjusted.